RaiseNow

This is my current job.
At RaiseNow, we strive to provide a helpful and supportive platform for organizations that are doing good in the world.
As a key member of the marketing team, I am responsible for carrying the brand's voice. I design high‑quality assets that span diverse touchpoints, and ensure they are visually compelling, effective, and on‑brand, reflecting a deep understanding of our audience.

My goal is to craft a distinct illustration style that captures the essence of the brand and differentiates it from competitors.
Through careful consideration of the brand's values, personality, and target audience, I strive to create illustrations that not only convey the brand's message but also resonate with its audience on an emotional level. The aim is to create visuals that are memorable, visually appealing, and help the brand stand out.

Let me introduce to you to you: the Ugly First Draft™️ process.
It allows me to quickly generate initial drafts and iterate based on feedback from team members. This approach helps me avoid getting lost in details early on and ensures that the big picture is well-defined before delving into finer details.

Come have a look!